Marketing analysis or external scanning Assignment

Marketing analysis or external scanning - Assignment Example The major customer groups within this industry include autistic children and children with behavioral health issues. The size of the target market is pretty big in Jeddah and overall in Saudi Arabia at present. The target market for this business includes children with problem of autism and those having behavioral disorder problems. The critical needs of this target market include friendly environment, continuous peer to peer relationship, and frequent involvement in social activities. These needs are not met usually for autistic children which paves the way for us to open a gym for them where they can exercise all what they need. The expected market share for this business covers a big portion of health industry as there is hardly any renowned gym working in Jeddah for autistic children. As far as the pricing issue is concerned, it will depend on the behavioral condition and learning potential of the children being admitted to the gym. For children who require intensive care and training, the level of pricing will be a bit higher than those who will require less supervision. There will also be discount for siblings and cousins of the first child admitted to the gym. The market share for the gym will be high because there is not well-renowned gym operating at present in Jeddah for autistic children. Our strengths will include interactive facilities, creative and friendly environment, and the only big gym operating in Jeddah. Weaknesses will include lack of funds for the business at the start and lack of experience. As far as the challenges for the idea of a gym for kids with Autism is concerned, some of them include increasing the number of children in order for the business to achieve success and the variety of ways to deal with children with autism and their behaviors. There do not appear any major barrier that can hinder